Olivera Batajić Sretenović


Olivera Batajić Sretenović
Assistant Professor
Artistic field: Book Design
Courses: Book Design

Graduated from the Faculty of Applied Arts in Belgrade, department Applied Graphics, 1998. She acquired her magister degree in Typography in 2010. Currently on PhD studies with the thesis interactive book.

Assistant Professor at the Faculty of Applied Art since 2014.

She began working with books at the publishing house Samizadat B92 (1999-2004), together with Dejan Ilic, now editor at the publishing house Fabrika knjiga (Book Factory), for which she has been working ever since 2004. She designed most of the editions of these two publishing houses.

She participated in many projects, such as: an interactive on-line book Baia dos tigres by Pedro Rosa Mendes, Madre Cacau with Pedro Rosa Mendes and Alain Corbel, magazine Rec, calendar-book dedicated to the Russian poet Mandelstam for the publishing house Amman Verlag from Zurich etc.

She lived in Lisbon for four years (2001-2005); there she worked for the newspaper agency Publico and SDesign agency. During that period she was also designing books for the publishing house Lingva franka from Belgrade and the publishing house ACEP from Lisbon.

When she returned to Belgrade (in 2005), she started to collaborate with different institutions in Serbia, such as Film Center of Serbia, National Library of Serbia etc, designing books and catalogs for them, and creating the new identity of some of those editions.

Along with her work in the publishing field, she has also created web pages for different artistic and commercial sites (e.g. Cinema Rex, Galateia, B92, Publico).

She also uses photography as a medium in her work.

One of the important projects she participated in was the redesign of the oldest daily newspaper Politika (2007) together with Borut Vild, Vedran Erakovic, Mirko Ilic as the adviser and Jovica Veljkovic as the creator of the typefaces.

During 2008/2009 she was the assistant professor at Faculty of Information Technology, Belgrade, at subject Publication Design.

She worked for several years at Kreativni Centar publishing house, where art directed books for kids, and text books for schoolchildren.

One of the founders and editors of Tipometar (, a website dedicated to typography and graphic design.

Her photographs and other works have been published in books and magazines in Serbia and abroad.

Since 1998 actively exhibited in solo and group exhibitions and art festivals in the country and abroad.